Our Story

Lydia. (London) is a fun illustration-led lifestyle gift brand. A world of ethereal and whimsical characters with a twist of the surreal. Snorkelling cats and fabulous fish with lipsticked-lips and ribbon-like legs... Dashing dogs, Ocean marine life, Flower of the catwalk, and a splash in to swimming wild and free – all drawn to make you smile!

Lydia. (London) was launched at the end of 2019 by the artist and photographer Lydia Evans. Whilst revisiting her college sketch books from the early 1990's to create a Christmas card for friends Lydia fell in love again with drawing. Inspired by the imaginary worlds and characters in her childhood books, blended with Lydia's distinct fluid, loose, dancing line, the 'Fishy Tales' collection was born – the starring role stolen by a very cheeky cat first drawn by Lydia in 1994.

Our mission is to continue to create both magical and whimsical character designs to cover some of your favourite things, from beautifully screen printed fine bone china mugs, stylish Totes, Notebooks, cards, wall art and kitchen textiles – full of cheer – all drawn to brighten up your day! 

Lydia. London ®  Est. 2019