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Our Story

Lydia. is a fun illustration-led lifestyle gift brand. A world of whimsical characters with a twist of the surreal. Snorkelling cats and fabulous fish with lipsticked-lips and ribbon-like legs... Dashing dogs that just love to run amuck – all drawn to make you smile!

Lydia. was launched at the end of 2019 by the artist and photographer Lydia Evans. Whilst revisiting her college sketch books from the early 1990's to create a Christmas card for friends Lydia fell in love again with drawing. Inspired by the imaginary worlds and characters in her childhood books, blended with Lydia's distinct fluid, loose, dancing line, the 'Fishy Tales' collection was born – the starring role stolen by a very cheeky cat first drawn by Lydia in 1994.

Our mission is to continue to create both magical and whimsical character designs to cover some of your favourite things, from beautiful fine china mugs, stylish Totes, to Notebooks and cards – full of cheer – all drawn to brighten up your day!